A group of daredevil skiers has donned LED light suits to create a spectacular video of them taking to the slopes after dark.
Hailed as one of the most cinematically profound ski movies ever made, Afterglow features top athletes charging down snow-covered mountains in darkness... with just their custom-made LED suits to light the way.
The groundbreaking 11-minute labour of love was filmed over several weeks in both Alaska and British Columbia, Canada.
A partnership between Sweetgrass Productions, Philips TV and the Swedish Agency Ahlstrand & Wållgren, it's described as 'two parts creativity, one part branded content, and a pinch of masochism for good measure.'
The video follows skiers Pep Fujas, Eric Hjorleifson, Daron Rahlves, and Chris Benchetler, as they perform tricks deep in the Alaskan wilderness, leaving a trail of vibrant light and colour in their wake.
But capturing these mesermising shots was anything but easy.
With 14 people involved - and 9,000 lbs of equipment in tow - the video was an 'extreme logistical challenge.'
Filming between 7:30pm and 7:30am, the night temperatures dropped to a bitter -15 degrees Celsius, which meant that all camera rigs and lights had to be custom designed to handle the harsh climate.
But was it worth it? Definitely.
{hwdvideoshare}id=339|width=330|height=280{/hwdvideoshare}
